Electric Jeep Avenger SUV: 1st Edition priced from £36,500

• Range of up to 248 miles (300 in the city)
• 10.25-inch touchscreen standard
• 1st Edition on sale now from £36,500

The Jeep Avenger – the American brand’s first electric SUV – is now on sale, with prices starting at £36,500 for the range-topping ‘1st Edition’ model. Sitting below the ageing Renegade in the Jeep lineup, the Avenger gets the brand’s latest tech and signature chunky styling.

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2023 Jeep Avenger 1st Edition

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As its name suggests, the ‘1st Edition’ is the first version of the new Jeep Avenger to go on sale. Starting at £36,500 – just £600 more than an entry-level Peugeot e-2008 – the Avenger 1st Edition will come fully-loaded with equipment, including 18-inch alloy wheels, a 10.25-inch touchscreen, a 360-degree camera system, blind spot monitoring and a powered bootlid. Buyers can choose from one of three paint colours – Sun, Graphite and Volcano – and all 1st Edition cars get a contrasting black roof.

Entry-level versions of the Jeep Avenger are due to go on sale later in 2023, which could start from as little as just over £30,000. This would hugely undercut rivals such as the Vauxhall Mokka Electric and DS 3 E-Tense which all start from around £35,000; other rivals will include the larger Kia Niro EV as well as the upcoming second-generation Hyundai Kona.

Design & interior

The Jeep Avenger adopts a much squatter, chunkier shape than other small SUVs, such as the Hyundai Kona. At the front, the Avenger gets a similar look to the new Jeep Grand Cherokee. This comprises a set of slim, rectangular headlights and a narrow version of Jeep’s iconic slatted grille – although, this has been blocked off for the sake of improving efficiency. At the rear, the Jeep Avenger wears a set of LED cross-shaped tail lights, similar to those seen on the full-sized Jeep Wrangler 4x4.

Stepping inside, the Avenger already appears to be much more modern than the larger Jeep Renegade. Perched on the centre of the dashboard is a 10.25-inch touchscreen; this comes as standard on all cars and runs the brand’s latest UConnect software, which can also be found in the new Grand Cherokee. Entry-level cars also get another seven-inch display behind the steering wheel for the driver, while higher-end models get a larger and more configurable 10.25-inch screen. Other optional features include massaging, heated leather seats and Level 2 autonomous driving capability.

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Despite being the smallest model in the range, Jeep says the Avenger will still continue the brand’s reputation for practicality and versatility; the glove box and centre console together offer 34 litres of storage, while the latter can be removed to free up more space in the cabin. The boot measures 380 litres in capacity, which is similar to that of the Renault Captur. As standard, all cars also get a powered bootlid – something that’s usually reserved for larger and more luxurious SUVs.

Range & performance

All versions of the Avenger are fitted with a 54kWh battery, offering a range of up to 248 miles on the combined WLTP test cycle – 34 miles more than what is possible in the equivalent Peugeot e-2008 or Vauxhall Mokka Electric. However, Jeep says the Avenger can travel over 300 miles when driving around town, which should make the tiny SUV even more appealing to those living in the city. All cars get access to 100kW rapid charging, meaning a 20-80% charger will take as little as 24 minutes when connected to a compatible public charger.

What does this mean for car buyers?

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Jeep has pledged to become an all-electric brand in Europe by 2030, and the Avenger is its first step towards that goal. Over the next few years, Jeep has promised to introduce another three EVs to its lineup, including a retro-styled SUV called the Recon and a range-topping Jeep Wagoneer S.

For now, the Avenger seems to be a tempting proposition bringing a more rugged flavour to the small SUV class. Electric alternatives from Peugeot and Vauxhall can’t quite match the Jeep in terms of range, which gives it a further edge. However, to succeed, Jeep will need to ensure entry-level cars start as close to £30,000 as possible, due to the larger, 289-mile Kia Niro EV costing only slightly more.

Need an electric car with a bit more space? Check out our list of the top 10 best electric SUVs