Range Rover gains extra visual clout with SVO Design Pack

You can now infuse your new Range Rover with some of the muscular appeal of the outrageous SV flagship - but without the £100k+ price tag - thanks to a new styling package.

The specially-developed SVO Design Pack consists of unique front and rear bumpers, side skirts and purposeful side vents, as well as a bespoke grille and quad tail-light finishers. It provides any current-shape Range Rover with a real flavour of the supercharged V8 range-topper – without the costly fuel bills.

It’s not just for new cars, either. The Design Pack has been designed by Jaguar Land Rover’s Special Vehicle Operations team, the crack squad in charge of creating the company’s fastest and plushest – not to mention most expensive – SUVs and sports cars. It fits any standard wheelbase Range Rover built from 2013 onwards, and is available from Land Rover retailers.

The SVO design pack is intended to complement any styling pack or packs already fitted, as well as any current model of Range Rover. It can, for example, add a sporty look to the entry-level £76k Vogue 3.0-litre diesel, a car with less power but the same upmarket appeal as models further up in the Range Rover hierarchy. However, far from turning your car into a cut-price replica of the £150k SVAutobiography, the SVO Design Pack offers a unique style all of its own when applied to even the top models in the range.

Available in a range of finishes to either match or contrast with your car, the pack creates a visual link between the side vents and the rear lamp units, further defining the Range Rover’s distinctive shape.

Fitting of the SVO Design Pack can be carried out by any authorised Land Rover retailer, with prices starting from £10,400.